My path to becoming an ADHD coach wasn’t a straight one.
Before becoming a coach, I spent 15 years working in corporate roles across sales operations, analytics, and compensation management. Much of my work involved complex data, systems, problem-solving, and finding practical ways to make things work better.
Over time, I also became increasingly interested in the human side of performance: why capable people can know exactly what they need to do and still struggle to do it consistently, why some systems work beautifully for one person and fail another, and why working harder isn’t always the answer.
Understanding ADHD more deeply changed the way I looked at many of those questions — and at some of my own experiences. What had previously seemed like inconsistency or a need to simply try harder began to make much more sense through the lens of executive functioning and different ways of processing, prioritizing, and regulating attention.
That eventually led me to professional coach training and a new direction in my career. I trained with the ADD Coach Academy (ADDCA), where I completed 116 hours of coach-specific training and earned the AACC (ADDCA Associate Certified Coach) designation. I am also a member of the International Coaching Federation and the ADHD Coaches Organization.
Today, I bring both sides of my background into my coaching. I tend to think analytically and look for patterns, but I also know that people aren’t systems to be optimized. A strategy only matters if it works in the reality of someone’s life.
My coaching is therefore practical, collaborative, and individualized. I work with adults who may be struggling with overwhelm, getting started, follow-through, competing priorities, emotional regulation, or simply the exhausting feeling that everyday life requires more effort than it should.
I especially enjoy working with thoughtful, capable people who have spent years trying to make conventional productivity advice work for them. Rather than adding another system they are supposed to follow perfectly, we look at what’s actually happening and build approaches around the way they function.
My own life has also crossed countries and cultures. After spending more than a decade in Houston, Texas, I now live in the Netherlands with my family. I work online with clients across Europe and worldwide, with coaching available in English and Turkish.
For me, ADHD coaching isn’t about becoming a more efficient version of yourself. It’s about understanding yourself well enough to build ways of working and living that are more sustainable — and that actually belong to you.
